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DESERT ROSE
161 three and four bedroom paired homes in Palm Desert.
This community was originally built by another company which experienced difficulty in developing financing and a marketing strategy for the homes. The local redevelopment agency asked Community Dynamics to take over the project. After repositioning the product, putting together the financing, building a new marketing team, we sold out at a rate of seven homes per month.
"Community Dynamics took an ugly duckling and turned it into a beautiful swan," says Teresa LaRocca, Housing Programs Manager for the Palm Desert Redevelopment Agency. "Their knowledge, experience and professionalism have made them an absolute joy to work with."
Desert Rose became the Number One-selling new home development in the Coachella Valley. And the California Redevelopment Association selected Desert Rose as its Project of the Month. |
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